Onother very effective way to get your event in the minds of those who like to blow their money like there is no tomorrow is to make a deal with a local pizza parlor or coffee house. I have made special fliers that include coupons or specials at the pizza parlor. Like: Go to the show and buy a pizza for your kids that you left at home" They put them on the boxes. Similarly, we have had local coffee shops put round black and white stickers on the cup lids. Usually they just trade for tickets.